Tech Notes: An Engaging Email ExperienceCreative consultant Belinda White from Arttia Creative talks about the still ever powerful tool of email marketing. In an age when there are many ways to talk to your customers, Email Marketing is sill one of the most powerful and effective ways to talk directly to your targeted audience and still more effective than Social Media, not everyone has
Tech Notes: Tailoring sites for mobile devicesIain Potter, Technical Director at Forefront Digital Solutions discusses the importance of tailoring websites for mobile devices. With the release of the first generation iPad in 2010, Apple effectively reinvigorated the market for tablet computers – as well as the need for suitably adapted websites. Their inimitable approach to product design resulted in a handheld device that
Tech Notes: BT blocking decision was wrongKev Price, Technical Director at web agency Ki Media talks about the landmark case against BT and how to beat piracy. Thursday 28th of July I sat at my computer refreshing the BBC news website waiting for the verdict of a landmark case against BT* that could change the face of the internet in the UK.
‘User first’ is crucial for web successDan Brady managing director of Consilience Media, a digital and publishing agency based in Whitley Bay writes about how to produce a successful website. There’s one common factor shared by just about every successful website – they put the user first. User-focused websites tend to be more popular, encourage repeat visits and generate more business. However,
Our industry must flourish into futureGavin Elliott talks about the web industry. A few weeks ago I was stood on a stage in Vancouver, Canada. One of the first lines I said to the audience was: “Our industry is in one of the most exciting times of its life”. I meant every single word. Just 24 hours after I’d spoken
Tech Notes: Google, Facebook…and the fight for our online identityIain Potter, Technical Director at Forefront Digital Solutions talks about how digging for data can pay you dividends. Any readers who attended this year’s Thinking Digital Conference will probably remember the opening talk by Gerd Leonhard, who stated that “data is the new oil”. In light of this, it’s probably no wonder that the battle
Tech Notes: Codeworks First Steps To Going SoloCodeworks CEO Herb Kim talks about what is happening with the company after shifting from being publicly funded to a private entity. The Last couple of months have been a whirlwind of activity and curated chaos at Codeworks. This summer, we’ve worked with the Hub Gateshead to produce the 2011 edition of the Gateshead Digital Summer,
Tech Notes: Has the FT seen the future?Apps are everywhere. Companies everywhere are pushing them – Android apps, IPhone apps, app for this, apps for that. The world has gone app mad. But very quietly there’s a growing idea, a rumbling, that maybe apps aren’t the future, maybe they’re a stop off, maybe they’re just a milestone on the way to the
Tech Notes: All Hail Newcastle, the Silicon CityPaul Smith author of Twitchhiker and Creative Director at mobile development agency Never Odd or Even highlights the North East Tech Scene. In March, the UK editor of The Next Web – a popular technology blog with global reach and appeal – wrote the following: “Mention the UK technology startup scene to anyone outside the country and they’ll probably think
Tech Notes: A Perfect Online Shopping ExperienceCreative consultant Belinda White from Arttia Creative gives some pointers on selling products online. Selling online via a website is a great way to build your business, whether selling products or a service, your online shop can be visible to a whole world of potential customers. These are exciting times for online selling; security is better, most people have a fast